Store design and visual merchandising : creating store space that encourages buying /

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Authors: Ebster, Claus (Author), Garaus, Marion (Author)
Format: Electronic eBook
Language:English
Published: New York, NY : Business Expert Press, 2015
Edition:Second edition.
Series:Consumer behavior collection.
Subjects:
Local Note:ProQuest Ebook Central