Store design and visual merchandising : creating store space that encourages buying /
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY :
Business Expert Press,
2015
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| Edition: | Second edition. |
| Series: | Consumer behavior collection.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Introduction: what store design can do for you
- Store layout : understanding and influencing how shoppers navigate your store
- Where am I? Helping shopper orientation in your store
- Store design factors : looking good from store front to store back
- Visual merchandising : capturing customer attention
- Store atmosphere : communicating using the senses
- Experiential store design : make shopping memorable and fun
- A cookbook for best store design : seven recipes.
