Worldwide hospitality and tourism themes, volume 7, issue 3 : what is the current and future impact of social media on hospitality and tourism?.
This ebookinvestigates the ways in which social media is currently impacting and will likely continue to effect the tourism and hospitality industry. The expansion of social media means that geography no longer isolates customers from other customers. User generated content on TripAdvisor is a power...
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| Online Access: |
Full text (MCPHS users only) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Emerald Group Publ,
2015
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| Series: | Worldwide Hospitality and Tourism Themes: Volume 7, Issue 3.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | This ebookinvestigates the ways in which social media is currently impacting and will likely continue to effect the tourism and hospitality industry. The expansion of social media means that geography no longer isolates customers from other customers. User generated content on TripAdvisor is a powerful tool. Travellers use it to choose hotels or restaurants based on reviews by past customers. Employee communities are bringing employees of multinational companies together. Team members share best practices on sites like Hilton's H360 and Hilton builds a strong culture amongst its team members. |
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| Physical Description: | 1 online resource |
| ISBN: | 1784414646 9781784414641 |
