Marketing fashion : strategy, branding and promotion /
"Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail...
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Full text (MCPHS users only) |
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Main Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
London :
Laurence King Publishing,
2015
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Edition: | Second edition. |
Subjects: | |
Local Note: | ProQuest Ebook Central |