Marketing fashion : strategy, branding and promotion /
"Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Laurence King Publishing,
2015
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| Edition: | Second edition. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- The Fashion Market
- Marketing Strategy
- Research and Planning
- Understanding the Customer
- Introduction to Branding
- Fashion Promotion
- Careers in Fashion Marketing.
