Success Is Easy : Shameless, No-nonsense Strategies to Win in Business.

People want the freedom of running their own business, but often they lack the skills to become and remain successful. We know this because more than half a million businesses start up every month yet only 78% of them will survive their first 5 years. Success Is Easy delivers actionable strategies a...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Allen, Debbie
Other Authors: Hayzlett, Jeffrey
Format: Electronic eBook
Language:English
Published: IRVINE : Entrepreneur Press, 2019
Subjects:
Local Note:ProQuest Ebook Central

MARC

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245 1 0 |a Success Is Easy :  |b Shameless, No-nonsense Strategies to Win in Business. 
260 |a IRVINE :  |b Entrepreneur Press,  |c 2019. 
300 |a 1 online resource (238 pages) 
336 |a text  |b txt  |2 rdacontent 
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500 |a Seven Insights to Help Build a Strong Marketing Foundation 
505 0 |a Cover; Title Page; Copyright; Contents; Foreword; Introduction; Discover That Success Is Not Just Possible-It's Easy!; How to Use This Book; Part I: Reality-Stretching Success Secrets; Chapter 1: Success Is Easy ... with a New Reality; Creating a Success-Driven Mindset; Win in Business with Belief Shifts; Successful People Make It Look Easy; Seven Strengths and Habits That Successful People Possess; The Number-One Problem That Doesn't Guarantee Success; The Word "Success" Holds Power; Decide to Choose from This Day Forward; Choose Success or Failure; Success Is Easy Reality Check 
505 8 |a Shameless, No-Nonsense Action Steps and AffirmationChapter 2: Success Is Easy ... with Definition; Forget About Fear and Get Back into the Winner's Circle; Prepare to Win; Define What Success Means; What Do You Want to Be When You Grow Up?; Three Steps to Define Success; Get Out of Your Own Way; Shameless, No-Nonsense Action Steps and Affirmation; Chapter 3: Success Is Easy ... with the Right Mindset; Say No to F.E.A.R; Quit Stopping the Flow of Success; Don't Tolerate Excuses!; Level Up Your Mindset for Success; Shameless, No-Nonsense Action Steps and Affirmation 
505 8 |a Chapter 4: Success Is Easy ... when Failures Turn into LessonsEmbrace Failure and Dysfunction; Invest in Winning from the Start; Focus on Course Correction; Become a Lifelong Student of Failure; Lessons I Learned from One of My Biggest Failures; Not All Failures Are as Dramatic as They Appear; Be Willing to Do Things You Don't Want to Do; Practice Overcoming Failure with the Best-Case and Worst-Case Scenarios; Shameless, No-Nonsense Action Steps and Affirmation; Part II: Shameless Self-Promotion and Strategic Marketing; Chapter 5: Success Is Easy ... with Shameless Self-Promotion 
505 8 |a If You Don't Believe in Yourself, No One Else WillResenting Self-Promotion Will Sabotage Your Success; Ineffective Self-Promotion vs. Effective Self-Promotion; Become Shamelessly Sold on Yourself; You Cannot Not Market; Learn to Never Give Up; Shameless, No-Nonsense Action Steps and Affirmation; Chapter 6: Success Is Easy ... with "Your ASK in Gear"; Ask For What Others Won't; Asking For Help Cultivates Success; Gain Instant Recognition with the Ask; Ask for More Business; Ask for the Sale; Shameless, No-Nonsense Action Steps and Affirmation 
505 8 |a Chapter 7: Success Is Easy ... with the Right Mix of Skills and TraitsSuccess Requires Patience; Seven Powerful Success-Building Characteristics; Successful People Think Differently; Ten Simple Ways to Improve Your People Skills; Create More Positive Vibrations; True Success Begins by Giving Back; Shameless, No-Nonsense Action Steps and Affirmation; Chapter 8: Success Is Easy ... with a Strong Marketing Foundation; Marketing Is Like Fishing; Brand Message Consistency; Develop a Solid Brand Promise; See Your Marketing Foundation from a Clearer Viewpoint 
520 |a People want the freedom of running their own business, but often they lack the skills to become and remain successful. We know this because more than half a million businesses start up every month yet only 78% of them will survive their first 5 years. Success Is Easy delivers actionable strategies and unapologetic advice for entrepreneurs looking to market their business, brands, and products SHAMELESSLY. Author Debbie Allen, known as the experts of experts, coaches experts and thought leaders on how to build a personal brand and promote themselves in today's noisy media world. 
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