How to create an idea if you are not Ogilvy : the secret weapons of advertising /
Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought' What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person' What is the...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English Russian |
| Published: |
Stuttgart :
Ibidem Press,
2019
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
