Marketing for special and academic libraries : a planning and best practices sourcebook /

Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Authors: Higginbottom, Patricia C. (Author), Gordon, Valerie S. (Author)
Format: Electronic eBook
Language:English
Published: Lanham : Rowman & Littlefield, 2016
Series:Medical Library Association books.
Subjects:
Local Note:ProQuest Ebook Central