The sustainable marketing concept in European SMEs : insights from the food & drink industry /
The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, UK :
Emerald Publishing,
2018
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
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| 245 | 0 | 4 | |a The sustainable marketing concept in European SMEs : |b insights from the food & drink industry / |c edited by Edyta Rudawska. |
| 264 | 1 | |a Bingley, UK : |b Emerald Publishing, |c 2018. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Front Cover; The Sustainable marketing Concept in European SMEs: Insights from The Food & Drink industry; Copyright Page; Contents; Acknowledgements; About the Editor; List of Contributors; Introduction; References; Part I. The theoretical basis for the development of sustainability marketing concept in SMEs; Chapter 1 Business Environment Challenges and Trends for Contemporary SMEs in Europe; Context of SME Integration in the Global Business Environment; Creating Shared Values and Diversity Challenges: Contemporary SMEs; Country Business Climate and Sustainability as SMEs Development Trends. | |
| 505 | 8 | |a Discussion and ConclusionReferences; Chapter 2 The Concept of Sustainable Development; Introduction; Historical Notions; Definition of the Term; Dimensions of Sustainable Development; Measurement for Sustainable Development; Conclusive Remarks; References; Chapter 3 From Sustainable Market Orientation to Sustainability Marketing; Sustainable Development and Changing Perspectives on the Essence of Contemporary Business; Sustainable Market Orientation -- Incorporating Sustainability into Business Strategies; Marketing as a Key Driver of Sustainable Enterprises. | |
| 505 | 8 | |a The Concept of Sustainability MarketingConclusions; References; Chapter 4 Sustainability Marketing Tools in Small and Medium Enterprises; The Nature of Sustainability Marketing Tools; Sustainable Product; Sustainable Price; Sustainable Distribution; Sustainable Communication; Sustainable Employees; Conclusions; References; Part II. SMEs operating in the food & drink industry as beneficiary of sustainability marketing; Chapter 1 Food and Drink Industry in Europe and Sustainability Issues; Introduction; Sustainability and Fair Trade; Sustainability; Organic; Challenges and Opportunities. | |
| 505 | 8 | |a CompetitionPolitical Changes; Economic; Social Factors; Technology and Innovation Factors; Legislation and Government Regulations; Environmental; Conclusions; References; Chapter 2 Small and Medium Enterprises in the Food and Beverage Sector -- The Potential of the European Market; SMEs: Definition and Role: A Quantitative and Qualitative Perspective; The Role of the SME Sector; SMEs in the European Food & Beverage Sector; Summary; References; Chapter 3 Methodological Aspects of the Research on Sustainability Marketing in SMEs; Conceptualization of the Research Project. | |
| 505 | 8 | |a Methods of Reaching the Respondents in the Individual CountriesStructure of Respondents; References; Part III. The implementation of sustainability marketing in SMEs -- a comparative analysis of selected European countries; Chapter 1 The Place of Sustainability Marketing Activities among the Objectives of SMEs; Challenges in the Business Environment of SMEs; Changes in the System of Objectives of SMEs; Sustainability Issues in the Strategies of SMEs in the Food and Drink Sector; Summary; References; Chapter 2 Managerial Knowledge of the Concept of Sustainability Marketing; Introduction. | |
| 520 | |a The book provides knowledge of sustainable marketing tools in SMEs operating in the industry. | ||
| 588 | 0 | |a Vendor-supplied metadata. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Small business |z Europe. | |
| 650 | 0 | |a Green marketing |z Europe. | |
| 700 | 1 | |a Rudawska, Edyta, |e author. | |
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