Hollywood 1938 : motion pictures' greatest year /
N Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that...
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berkeley :
University of California Press,
2012
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| Series: | Fletcher Jones Foundation humanities imprint.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Introduction: Hollywood looks at its audience
- The campaign. Annus horribilis
- Goldwyn's folly
- Such a thing as bad publicity
- The moviegoing habit
- Exhibitors, the movie quiz contest, and a divided industry. The minds of exhibitors
- The carrot and the stick
- The quiz contest on the ground
- What the contest did for me
- Independents rebel
- The campaign and the press. The film industry speaks its mind
- Marginal moviegoers
- The gossip columnists
- The dailies have their say
- The films. "The finest array of productions"
- Ninety-four films
- The death of glamour
- Human films
- The human side of screwball
- You can't take it with you
- Four daughters
- Boys town
- Marie Antoinette
- That's entertainment
- The fourth estate
- Conclusion: motion pictures' worst year.
