The coming age of robots : implications for consumer behavior and marketing strategy

The coming age of robots : implications for consumer behavior and marketing strategy /

This book describes what we can expect in terms of robot advances over the next two decades, particularly in the area of human-interactive robots. We provide an in-depth look at how American consumers will react to this dramatic social, economic, and marketplace revolution. Our insights come from na...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Authors: Pettinico, George (Author), Milne, George R. (Author)
Format: Electronic eBook
Language:English
Published: New York, NY : Business Expert Press, 2020
Edition:First edition.
Series:Marketing collection.
Subjects:
Robotics.
Robots, Industrial.
Technological innovations.
Robotics
Local Note:ProQuest Ebook Central
Table of Contents:
  • Cover
  • Title Page
  • Dedication
  • Table of Contents
  • Preface
  • Chapter 1 The Dawning Robot Revolution
  • Chapter 2 Robot Exposure: In the Media and In Our Midst
  • Chapter 3 Hopes and Fears about the Robot Future
  • Chapter 4 Acceptable Robot Roles: At Home, in the Community, at the Store
  • Chapter 5 Take Two Robots and Call Me in the Morning: Robots in Health Care
  • Chapter 6 Reaction to Robot Design: Cute, Creepy, and Everything in Between
  • Chapter 7 Human-Robot Interactions: Will You Become BFFs with a Robot?
  • Chapter 8 Robot Manufacturers: Profiles and Plans
  • Chapter 9 A Brave New Robot World: Implications for the Marketplace
  • Appendix A: Studies Conducted by Authors
  • Appendix B: Sources for Current Robot Capabilities- in Chapter 2, Table 2.4
  • References
  • About the Authors
  • Index
  • Ad Page
  • Back Cover

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