Advertising to children on TV : content, impact, and regulation /
The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effecti...
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Full text (MCPHS users only) |
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| Main Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum,
2005
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
