The Cochlear story /
Cochlear Ltd, together with its university partner and many other collaborators, has returned hearing to over 160 000 people thanks to the development of its hearing implant. This book documents the human story behind that development. It delves into the commercial planning and implementation that l...
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| Online Access: |
Full text (MCPHS users only) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Collingwood, Vic. :
CSIRO Publishing,
2012
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| Series: | CSIRO Publishing bright ideas.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | Cochlear Ltd, together with its university partner and many other collaborators, has returned hearing to over 160 000 people thanks to the development of its hearing implant. This book documents the human story behind that development. It delves into the commercial planning and implementation that led to the product's success in an international, highly competitive market, and the human drama that was experienced in achieving it. Chapters are structured around the development of the science. Woven within that structure are the personal and business stories that have enabled successful outcomes in the relatively new age of biomedical engineering. The Cochlear Story aims to put this Australian development on the world map in recognition of Australian medicine, science, technology and business. New from CSIRO PUBLISHING, the Bright Ideas series explores the innovation, application and continuing impact of major scientific inventions throughout history. From the compass to the bionic ear, each book will provide a fascinating and accessible story on a single invention that has changed our everyday lives. |
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| Physical Description: | 1 online resource (viii, 240 pages) : illustrations, potraits |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780643097520 064309752X 9780643106840 0643106847 128359711X 9781283597111 0643097511 9780643097513 |
