The Graphic Communication Handbook.
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor & Francis,
2011
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| Series: | Media practice.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
MARC
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| 100 | 1 | |a Downs, Simon. | |
| 245 | 1 | 4 | |a The Graphic Communication Handbook. |
| 260 | |a Hoboken : |b Taylor & Francis, |c 2011. | ||
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| 505 | 0 | |a Front Cover; The Graphic CommunicationHandbook; CopyrightPage; Contents; List of figures; List of tables; List of contributors; Introduction; 1. A step towards the reinvention of graphic design: Gui Bonsiepe; 2. Broad knowledge; 3. Getting your first job and pitching; 4. Knowing your client: fixing the brief; 5. Research; 6. The visual design of election campaign posters: Steven A. Seidman; 7. Roughing: the thumbnail stage; 8. Roughing: the development stage; 9. Roughing: the presentation stage; 10. Presenting to the client; 11. Semantics and graphic languages: Malcolm Barnard; 12. Doing the job. | |
| 505 | 8 | |a 13. Deploying the job14. Situating the job; 15. Testing the job: a rationale for why testingthe completed job is worth it; 16. Getting paid (and more); 17. Getting the next job: self- and other publicity; 18. The future; Bibliography; Index. | |
| 520 | |a The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion. | ||
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