Oprah : the gospel of an icon /

"Today on Oprah," intones the TV announcer, and all over America viewers tune in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire--Harpo Productions, O Magazine, and her new television network--an uncanny...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Lofton, Kathryn
Format: Electronic eBook
Language:English
Published: Berkeley : University of California Press, 2011
Subjects:
Local Note:ProQuest Ebook Central

MARC

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505 0 |a Introduction -- Practicing purchase : the prosperity gospel of a spiritual capitalism -- Celebrity spirit : the incorporation of your best life -- Diverting conversions : the makeover as social rite -- Preacher queen : the race and gender of America's confessor -- Reading religiously : the reformations of Oprah's Book Club -- Missionary gift : the globalization of inspiration -- Conclusion -- Epilogue : political spirituality, or the Oprahfication of Obama. 
520 |a "Today on Oprah," intones the TV announcer, and all over America viewers tune in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire--Harpo Productions, O Magazine, and her new television network--an uncanny reflection of religion in modern society. Lofton shows that when Oprah likes, needs, or believes something, she offers her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a se. 
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