Storyshowing : How to Stand Out from the Storytellers.
Take your audience on a journey to leave a more lasting impact Storyshowing is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation and inspiration, yet the disconnect remains-you're still only telling. To tr...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newark :
John Wiley & Sons, Incorporated,
2017
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Storyshowing; Contents; About the author; Acknowledgements; Introduction: I told you so!; 1 So why are stories important?; A call to action; The power of emotions; Stories disrupt; 2 Beginning, middle and end; A story's essential elements; The hero; The quest; The crisis; The resolution; The classic story structure; Beginning; Middle; End; What was and what could be; The key to successful storyshowing; Example: my story; Beginning; Middle; End; 3 Giving structure to your story; The Authority Communication Framework; 1. Problem: 'Have you ever felt ...?'; 2. Idea: 'I have found that ... '
- 3. Evidence: 'Research shows us that ... '4. Story and metaphor: 'There was this one time when ... '; 5. Call to action: 'Today I want to work with you to ... '; 'Today I want to teach you how to ... '; Summary; 4 The toggle; The Toggle Framework; Story; What's In It For Me? (WIIFM); Content; How to toggle; 5 Building your content; The art of storyshowing; Remember, it's all about the audience; Do your research; Consider these components; Ask 'Why?', 'What?', 'How?'; Work out what your story is doing; Your introduction; Once you're on stage; 6 Stand up and show your story; Facial expression.
- VoicePause; Intonation; Emphasis; Pace; Pitch; Gestures; Body language and breathing; Body language; Breathing; 7 From average to outstanding; The average storyteller; The good storyteller; The great storyteller; The excellent storyshower; The outstanding storyshower; 8 The four disrupters of the speaking industry; Respond to the moment; The influence of TED; Types of speakers; The rise of cyborgs; 9 The future of story; The future of story is now; 10 Show, don't tell; Visual storyshowing; Emotional buying and storyshowing; Show what you are offering; Share stories.
- Conclusion: How telling then showing helped meA rallying cry for storyshowing; References; badvert; EULA.
