An introduction to survey research. Volume II, Carrying out the survey /

This second volume focuses on carrying out a survey-- including how to formulate survey questions, steps that researchers must use when conducting the survey, and impacts of rapidly changing technology on survey design and execution. The authors conclude with an important, but often neglected aspect...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Authors: Cowles, Ernest L. (Author), Nelson, Edward (Author)
Format: Electronic eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2019
Edition:Second edition.
Series:Quantitative approaches to decision making collection.
Subjects:
Local Note:ProQuest Ebook Central

MARC

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245 1 3 |a An introduction to survey research.  |n Volume II,  |p Carrying out the survey /  |c Ernest L. Cowles, Edward Nelson. 
246 3 0 |a Carrying out the survey 
250 |a Second edition. 
264 1 |a New York, New York (222 East 46th Street, New York, NY 10017) :  |b Business Expert Press,  |c 2019. 
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504 |a Includes bibliographical references and index. 
505 0 |a Chapter 1. Introduction -- Chapter 2. Writing good questions -- Chapter 3. Carrying out the survey -- Chapter 4. Changing technology and survey research -- Chapter 5. Presenting survey results. 
520 3 |a This second volume focuses on carrying out a survey-- including how to formulate survey questions, steps that researchers must use when conducting the survey, and impacts of rapidly changing technology on survey design and execution. The authors conclude with an important, but often neglected aspect of surveys--the presentation of results in different formats appropriate to different audiences. 
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