Examining contributions to a corporate microblog as a basis for an employee incentive system /

Hauptbeschreibung Social media and social networks seem to be conquering human relationships. Corporations increasingly expect business benefits from such platforms for employee-to-employee networking and internal collaboration. Firstly, however, social software platforms have to be introduced into...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Adler, Jochen
Format: Electronic eBook
Language:English
Published: Hamburg : Anchor Academic Pub., 2013
Subjects:
Local Note:ProQuest Ebook Central
Description
Summary:Hauptbeschreibung Social media and social networks seem to be conquering human relationships. Corporations increasingly expect business benefits from such platforms for employee-to-employee networking and internal collaboration. Firstly, however, social software platforms have to be introduced into an organization successfully, which often requires strategic and cultural changes before the new technology effectively supports everyday work tasks and corporate procedures. Companies will thus be looking for ways to promote usage of the new platforms and influence employee behavior acco.
Item Description:"Disseminate knowledge"--Cover.
Physical Description:1 online resource (87 pages) : illustrations
Bibliography:Includes bibliographical references.
ISBN:9783954895182
3954895188
3954890186
9783954890187
Language:English.