Examining contributions to a corporate microblog as a basis for an employee incentive system

Examining contributions to a corporate microblog as a basis for an employee incentive system /

Hauptbeschreibung Social media and social networks seem to be conquering human relationships. Corporations increasingly expect business benefits from such platforms for employee-to-employee networking and internal collaboration. Firstly, however, social software platforms have to be introduced into...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Adler, Jochen
Format: Electronic eBook
Language:English
Published: Hamburg : Anchor Academic Pub., 2013
Subjects:
Incentives in industry.
Employee motivation.
Bonuses (Employee fringe benefits)
Local Note:ProQuest Ebook Central
Table of Contents:
  • Examining Contributions to a Corporate Microblog as a Basis for an Employee Incentive System; Abstract; Acknowledgments; Table of Contents; Table of Figures; List of Abbreviations; 1 Introduction; 1.1 Research Thesis; 1.2 Document Structure; 2 Social Software and Enterprise 2.0; 2.1 The Web 2.0; 2.2 Social Software; 2.3 Enterprise 2.0; 2.4 Microblogs and Microblogging; 2.5 Corporate Uses for Microblogging; 2.6 Adoption and Change; 3 Change Management and Incentives; 3.1 Globalization; 3.2 Organizational Change Management (John P. Kotter); 3.3 Management By Objectives (Peter F. Drucker).
  • 3.4 Balanced Scorecard (Kaplan and Norton)3.5 Technology Acceptance Models; 3.6 Strategic Alignment and Incentive Systems; 4 Conventional Media and Media Reception; 4.1 Print Media; 4.2 Broadcast Media; 4.3 The Internet and Website Analytics; 4.4 Consumer Feedback and Customer Reviews; 4.5 User-Generated Content, Citizen Journalism and Prosumers; 4.6 Impact; 5 Social Software Analysis and Information Diffusion; 5.1 Klout; 5.2 Socialmention; 5.3 Facebook Insights; 5.4 Practical Relevance of Klout and Facebook Insights; 5.5 Information Diffusion; 6 The Data Set; 6.1 Notices.
  • 6.2 Subscription and the Timeline6.3 Favorites; 6.4 Repeats; 6.5 Replies; 6.6 Hashtags; 6.7 Group Memberships; 6.8 Examples; 6.9 Interpretations; 7 Analysis, Measurements and Scoring; 7.1 Definition of 'Desired Behaviors'; 7.2 Hashtags; 7.3 Data Fields; 7.4 Scoring Components; 7.5 Sample Group Selection; 7.6 Influence Metric (INF); 7.7 Utiliy Metric (UTI); 7.8 Composite Incentive Score (CIS); 7.9 Examples; 7.10 Scoring Results; 7.11 Examination of Correlations; 8 Summary; 8.1 Research Methods; 8.2 Summarization of Findings; 8.3 Critique; 8.4 Topics for Further Research.
  • 9 Bibliography and References10 Appendix; 10.1 SQL Queries; About the Author.

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