The Measure of Democracy : Polling, Market Research, and Public Life, 1930-1945.
Examining the early years of public opinion polling in Canada, Robinson situates polling within the context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first use by political parties.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Toronto :
University of Toronto Press,
1999
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| Edition: | 74th ed. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | Examining the early years of public opinion polling in Canada, Robinson situates polling within the context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first use by political parties. |
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| Physical Description: | 1 online resource (273 pages) |
| ISBN: | 9781442681712 1442681713 |
| Source of Description, Etc. Note: | Print version record. |
