Branding TV : Principles and Practices.

Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.

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Bibliographic Details
Online Access:	Full text (MCPHS users only)
Main Author:	McDowell, Walter
Other Authors:	Batten, Alan
Format:	Electronic eBook
Language:	English
Published:	Burlington : Elsevier, 2005
Edition:	2nd ed.
Subjects:	Television broadcasting. Brand name products. Television. television (telecommunication system)
Local Note:	ProQuest Ebook Central

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Full text (MCPHS users only)