International trade and export management /

This book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background fo...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Cherunilam, Francis
Format: Electronic eBook
Language:English
Published: Mumbai [India] : Himalaya Pub. House, 2010
Subjects:
Local Note:ProQuest Ebook Central