Subliminal persuasion : influence & marketing secrets they don't want you to know /
Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you'...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
2008
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Creating message contagion
- Leverage applied propaganda
- Position and package your legend
- Control the emotion and the content
- Get a real endorsement
- Understand beliefs and true believers
- Harness the power of the people's media
- Deliver the experience
- The subliminal power of words
- Creating a cult following
- Seduction.
