How to launch a magazine in this digital age

How to launch a magazine in this digital age /

'How to Launch a Magazine in this Digital Age' is a practical guide for students or inexperienced editors, to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises,...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Hogarth, Mary, 1968- (Author)
Other Authors: Jenkins, John (Editor)
Format: Electronic eBook
Language:English
Published: New York : Bloomsbury Academic, 2014
Subjects:
Electronic publishing.
Electronic journals > Publishing.
electronic publishing.
Local Note:ProQuest Ebook Central
Table of Contents:
  • Introduction
  • 1. A gap in the market
  • 2. Developing your magazine
  • 3. Target audiences
  • 4. Publishing strategies: print, digital and online
  • 5. A sustainable business model
  • 6. Branding and editorial concepts
  • 7. Distribution strategies
  • 8. Your team
  • 9. Advertising and other revenue streams
  • 10. Production: Print, digital and online
  • 11. A successful launch
  • 12. Conclusion.

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