Utopian images and narratives in advertising : dreams for sale /

Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collec...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Other Authors: Manca, Luigi (Luigi Daniele), Manca, Alessandra, Pieper, Gail W.
Format: Electronic eBook
Language:English
Published: Lanham, Md. : Lexington Books, 2012
Subjects:
Local Note:ProQuest Ebook Central
Description
Summary:Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike.
Physical Description:1 online resource (vi, 290 p.)
Bibliography:Includes bibliographical references and index.
ISBN:9780739173275
0739173278
1280778954
9781280778957
9786613689344
6613689343
Language:English.
Source of Description, Etc. Note:Description based on print version record and CIP data provided by publisher; resource not viewed.