Race for relevance : 5 radical changes for associations /
Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the tr...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco, Calif. :
Jossey-Bass,
2013
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| Series: | ASAE/Jossey-Bass Series.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Cover; Contents; Title; Copyright; Introduction; Chapter One: The Imperative for Change; Time; Value Expectations; Market Structure: Consolidation and Specialization; Generational Differences; Competition; Technology; Summary; Chapter Two: Overhaul the Governance Model; Sources of Large Boards; Why Do Individuals Want to Be on Boards?; The Small, Competency-Based Board; Radical Changes for Boards; Chapter Three: Overhaul Committees; Radical Changes for Committees; Chapter Four: Empower the CEO and Enhance Staff; Commentary; Candor Is Key; Roles and Responsibilities by the Book.
- The Mindset Regarding StaffThe Skill Set of the Future; The Staff Quality Dividend; Current Trend; A Caution; Implementation; Chapter Five: Rationalize the Member Market; The Realities of Today's Member Market; Emergence of Specialty Associations; Contributing Factors; The Member Market Mindset; The Member Market of the Future; Not a "Core" Member; No Nirvana; Getting Started; Leading Change; Chapter Six: Rationalize Programs, Services, and Activities; Does Volume Equal Value?; The Program and Service Mindset; The Power of a Narrow Product and Service Line.
- The Void in Association Program and Service ThinkingOpportunity Cost; How Many Businesses Can an Association Be in?; Communication Consequences; Almost Risk Free; Getting Started; Data Gathering; Program and Service Evaluation Matrix; Chapter Seven: Bridge the Technology Gap and Build a Framework for the Future; The Radical Technology Change; "Technology" Defined; Current Situation: Case for Action; Association Mindset About Technology; The Association Philosophy Going Forward; Taking Action; Comprehensive Technology Planning; Resource Allocation; The Total Technology Spend; The Payout.
- Where Is the Money Going to Come From?Risk Taking: Testing; Questions to Initiate Dialogue; Summary; Chapter Eight: Strategies for Success; Keystone Questions; The Importance of Data; Use the Matrix; Quick Wins; Burn Your Bridges; Preparing for the Adventure; The Radical Change Artist of Today; Acknowledgements; Suggested Readings; Index.
