The New Brand Spirit : How Communicating Sustainability Builds Brands, Reputations and Profits.
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their so...
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Full text (MCPHS users only) |
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| Format: | Electronic eBook |
| Language: | English |
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London :
Taylor and Francis,
2016
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| Local Note: | ProQuest Ebook Central |
