Branding the teleself : media effects discourse and the changing self /

An ongoing topic of debate in our times is how exactly the media affects the public. Hakanen analyzes that debate as it has developed in media effects research in order to reveal the changes from a modern to a postmodern self.

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Hakanen, Ernest A.
Format: Electronic eBook
Language:English
Published: Lanham : Lexington Books, 2007
Subjects:
Local Note:ProQuest Ebook Central

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245 1 0 |a Branding the teleself :  |b media effects discourse and the changing self /  |c Ernest A. Hakanen. 
260 |a Lanham :  |b Lexington Books,  |c ©2007. 
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504 |a Includes bibliographical references (pages 117-121) and index. 
505 0 |a Introduction : branding the teleself -- Branded : an essay on the teleself -- Tools for analysis : social psychology as history, the social grid and Kuhn's influence on media effects history -- The passive self -- The active self -- The commodified self -- A turn to the teleself -- Ferment of the teleself : releasing the free agent -- Appendix : Poststructuralism and critical theory -- References -- Index. 
520 |a An ongoing topic of debate in our times is how exactly the media affects the public. Hakanen analyzes that debate as it has developed in media effects research in order to reveal the changes from a modern to a postmodern self. 
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