Capital war : how foreign companies fight their war in China /
This is a fascinating study of 12 major 'capital wars' in China led by overseas companies. The companies include Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson, and Coca-Cola. Each chapter examines one company, with expert coverage p...
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Full text (MCPHS users only) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Reading, England :
Paths International Ltd : Guangdong Economy Publishing House,
2014
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| Series: | Paths International cases in modern Chinese business.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Cover; Preface; Table of Contents; Chapter I Caterpillar: Devil or Angel; A. Engineering machinery industry: engine of national economy; B. Caterpillar, a giant of the industry; C. Caterpillar pyramiding its investments in the Chinese market; D. Actively responding to transnational merger and acquisition; Chapter II Mittal: Warning of Capital War; A. Detailed analysis of Mittal genes; B. Mittal's capital war strategy; C. The siren of capital war should be made; D. Dealing with the capital torrent courageously and resolutely; Chapter III Alcatel's Battle in China.
- A. Alcatel: a tycoon of global telecomB. Leading the Chinese market; C. Reviewing China again; Chapter IV Danone: An Invader with Capital; A. Danone: the boss behind the scene; B. The expansion road of Danone; C. Danone's localization scheme of capital invasion; Chapter V French SEB: Enjoying a Feast of Capital; A. SEB: huge market of small appliance; B. Casting its covetous eyes on China; C. National enterprises: strictly defending enterprise sovereignty ; D. Introspection: reviewing foreign capital again; Chapter VI BMW: Fight for Control Power.
- A. ""Precious"" horse leading the world automobile industryB. Consolidating step by step while expanding in China; C. BMW reaping benefits while the Chinese party losing the power of speak; Chapter VII UBS: Capital War in China; A. UBS: ""stimulus-response"" type of developmental history; B. The capital control warfare in China; C. Misfortunes never come singly; Chapter VIII L'Oreal: The Battle of Brand Acquisition in China; A. The way of business; B. Taking frequent actions in the Chinese market; C. The battle between L'Oreal and P & G.
- D. Analysis of the acquisition strategy of L'Oreal in ChinaChapter IX Toyota: Cunning Strategy in China; A. Toyota China: from glory to degradation; B. The development strategy in China: triple-step jump
- C. Controlling the network; D. The piggybacking strategy: Toyota hasn't finished its layout yet; E. Controversy regarding Toyota; F. Having to mention: the recalling event of Toyota; Chapter X German Bayer: Monopoly Ambition under Varnish; A. Bayer's gene; B. Striving to start capital war and acquiring Gaitianli; C. Gaitianli: what to do with the trophy
- D. The threat theory of transnational pharmaceutical enterprisesChapter XI Johnson & Johnson: Capital Plunder in China; A. Johnson & Johnson; B. War for capital in China; C. Market monopoly war; D. Advertisement marketing war; E. Price war; F. Sounding alarm; Chapter XII Coca-Cola: Different Fate due to Different; A. Unique Coca-Cola; B. Comparison between the two major markets in India and China; C. The competition between Coca-Cola and Pepsi; D. Taking the step of ""sole proprietorship"" in China; E. What have Coca-Cola brought to China?; F. The melee of Cokes in China; References.
