The pursuit of pleasure : overcoming a civilizational challenge /
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Main Authors: | , |
Format: | Electronic eBook |
Language: | English |
Published: |
Stuttgart [Germany] :
Ibidem,
2016
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Subjects: | |
Local Note: | ProQuest Ebook Central |
Table of Contents:
- Intro
- CONTENTS
- ACKNOWLEDGMENTS
- INTRODUCTION
- CHAPTER 1. NATURE AND ESSENCE OF THE PLEASURE PHENOMENON
- Epicurean School on Pleasure
- Stoics and Pleasure
- Cynics and Pleasure
- Modern Science on Pleasure
- CHAPTER 2. PLACE AND ROLE OF PLEASURE IN BEHAVIORAL MARKETING
- Decision-Making Process and Role of a Pleasure in It
- Evolution and Socio-Creative Differentiation
- Pleasure Became a Commodity, and Marketing Enslaved People
- The Ultimatum of Pleasure
- Can Humans Resolve The Ultimatum of Pleasure
- What To Expect If We Succeed
- CHAPTER 3. EVOLUTION OF CULTURE AND PLEASURE
- Pleasure of the Dionysian culture
- Pleasure of the Apollonian culture
- Pleasure in the life of a medieval person
- Pleasure in the Renaissance era
- Pleasure of the Faustian culture of Modern Times
- CHAPTER 4. PLEASURE IN THE AGE OF MASS CONSUMPTION
- Boring century?
- A black hole in the internal space
- Boredom for sale
- Oil will end, boredom will not
- Pleasure in communication
- Social networks in the blend pool
- Communication as food
- Loss of pleasure
- To return communication value. To return pleasure
- 10 friends" experiment
- 100 phrases" Game
- Pleasure in the game
- What attracts us so much in games?
- The reason of dependence on gambling.
- A prophylactic role of games
- How not to get into the game dependence
- To use games for benefit
- Pleasure from information, news
- A life in the phone
- The body is melting
- Temptation of information
- Pleasure from news
- Marketing and news
- Stories and storytelling
- Born for gossips
- Information ecology
- Pleasure from conformity, social concordance
- Pleasure from social confirmation
- Non-conformism as a mistake
- Conformism as a way of survival
- Pleasure dualism
- Pleasure from being useful. Help cures
- A desire to help is in our blood.
- Deviation towards the norm
- Indulgences: more often, more numerous
- To surpass the pleasure from help
- Dark side of fault
- CHAPTER 5. THE ULTIMATUM OF PLEASURE. CONSUMER CAPITALISM VS HUMANISTIC CULTURE
- Knowledge about humans against humans
- Easy pleasure became a narcotic
- Between pain and pleasure
- The Ultimatum: a man or a consumer
- CHAPTER 6. HOW TO RISE ABOVE PLEASURE
- The sense of pleasure
- The pleasure generates desire and stress
- Dopamine trace
- Exercises from Roberto Assagioli. Desire is at the heart of everything
- How to arouse the desire according to R. Assagioli
- Exercises to develop willpower by R. Assagioli
- Soul gymnastics
- Exercises to train the will in everyday life
- Physical exercises for training the will
- Exercises from Kelly McGonigal
- Breath
- Five-minute ecological charging
- Healthy sleep
- Pause of 10 minutes
- To take away tomorrow
- To draw a future portrait
- Not to block, not to blame
- Progress
- Exercises from Arsen Dallan
- Little no's
- To control the internal monologue
- Me of yesterday"-the chief
- The exact schedule
- Surround yourself with generators of desires
- Other exercises
- Meditation
- Meals
- To tease yourself
- Tension of muscles
- Intermediate terms
- Desire in the service of usefulness
- The scheme of moving towards pleasure
- Habits are a way to learn to derive new pleasure
- How to form habits
- Not to allow to be deprived of deliberate pleasure
- Fear steals pleasure
- Another one's will steals pleasure
- Automatisms steal pleasure
- Another one's violent will
- Absence of sense steals pleasure
- To rethink the system of values
- CHAPTER 7. TRAPS OF PLEASURE
- Where the Unconscious Pleasure Leads to
- Pleasure from Suffering
- Pleasure from Isolation
- Pleasure from Belonging
- Pleasure from Domination and Submission.
- Pleasure from Escape
- Pleasure and Guilt
- CHAPTER 8. WHAT WILL HAPPEN WHEN WE RISE ABOVE PLEASURE
- Man-God and God-Man
- The need for the New Humanism
- CONCLUSION.