Radio - The Book : For Creative Professional Programming.
As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares tr...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Burlington :
Elsevier,
2004
|
| Edition: | 4th ed. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
MARC
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| 100 | 1 | |a Warren, Steve. | |
| 245 | 1 | 0 | |a Radio - The Book : |b For Creative Professional Programming. |
| 250 | |a 4th ed. | ||
| 260 | |a Burlington : |b Elsevier, |c 2004. | ||
| 300 | |a 1 online resource (241 pages) | ||
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| 505 | 0 | |a Front Cover; Radio; Copyright Page; CONTENTS; PREFACE; ABOUT THE AUTHOR; CHAPTER 1. THE LISTENERS; CHAPTER 2. BASIC RADIO REALITIES; CHAPTER 3. RADIO AS A CAREER; CHAPTER 4. THE MUSIC AND THE TALK; CHAPTER 5. RESEARCH; CHAPTER 6. BRANDING AND MARKETING; CHAPTER 7. PROMOTIONS; CHAPTER 8. THE STATION'S PERSONNEL; CHAPTER 9. OTHER RADIO MEDIA; CHAPTER 10. WRAP-UP; CHAPTER 11. CHRISTMAS PROGRAMMING; APPENDIX: FORMS; INDEX. | |
| 520 | |a As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding:·Radio as a career--from tips on getting started to job negotiations·Progra. | ||
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