Looking beyond the runway : airlines innovating with best practices while facing realities /
The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a "new normal." Who would have imagined a few years ago that:- a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Farnham :
Ashgate Pub.,
2010
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a "new normal." Who would have imagined a few years ago that:- a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines because they perceive the product to be better, - airlines would generate up to a third of their total income from non-ticket revenue, - many low-cost airlines would add complexity to their original simple business models through the development of code-share agreements, the use of global distribution. |
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| Physical Description: | 1 online resource (354 pages) |
| ISBN: | 9780754699972 0754699978 1351921355 9781351921350 1315250209 9781315250205 1282572431 9781282572430 9786612572432 6612572434 |
| Language: | English. |
| Source of Description, Etc. Note: | Print version record. |
