Looking beyond the runway : airlines innovating with best practices while facing realities /
The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a "new normal." Who would have imagined a few years ago that:- a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Farnham :
Ashgate Pub.,
2010
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
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| 100 | 1 | |a Taneja, Nawal K. | |
| 245 | 1 | 0 | |a Looking beyond the runway : |b airlines innovating with best practices while facing realities / |c Nawal K. Taneja. |
| 260 | |a Farnham : |b Ashgate Pub., |c 2010. | ||
| 300 | |a 1 online resource (354 pages) | ||
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| 505 | 0 | |a Outlining the chaos, evolving strategies, and the new normal -- Learning from other struggles : the auto industry -- Learning from other successes : the customer experience industry -- Innovating around airline realities -- Firing on all cylinders to stay ahead -- Viewing the changing world map -- Flying with tailwinds against headwinds. | |
| 520 | |a The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a "new normal." Who would have imagined a few years ago that:- a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines because they perceive the product to be better, - airlines would generate up to a third of their total income from non-ticket revenue, - many low-cost airlines would add complexity to their original simple business models through the development of code-share agreements, the use of global distribution. | ||
| 546 | |a English. | ||
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| 650 | 0 | |a Airlines |x Customer services. | |
| 758 | |i has work: |a Looking beyond the runway (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG8btc84mHqrBc83BW83cP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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