Looking beyond the runway : airlines innovating with best practices while facing realities /

The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a "new normal." Who would have imagined a few years ago that:- a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Taneja, Nawal K.
Format: Electronic eBook
Language:English
Published: Farnham : Ashgate Pub., 2010
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Local Note:ProQuest Ebook Central