Looking beyond the runway : airlines innovating with best practices while facing realities /
The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a "new normal." Who would have imagined a few years ago that:- a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines...
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| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Farnham :
Ashgate Pub.,
2010
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Outlining the chaos, evolving strategies, and the new normal
- Learning from other struggles : the auto industry
- Learning from other successes : the customer experience industry
- Innovating around airline realities
- Firing on all cylinders to stay ahead
- Viewing the changing world map
- Flying with tailwinds against headwinds.
