Brand NFL : Making and Selling America's Favorite Sport.
In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and t...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chapel Hill :
University of North Carolina Press,
2010
|
| Edition: | 2nd ed. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
MARC
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| 100 | 1 | |a Oriard, Michael. | |
| 245 | 1 | 0 | |a Brand NFL : |b Making and Selling America's Favorite Sport. |
| 250 | |a 2nd ed. | ||
| 260 | |a Chapel Hill : |b University of North Carolina Press, |c 2010. | ||
| 300 | |a 1 online resource (343 pages) | ||
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| 505 | 0 | |a Contents; Introduction; 1 The Creation of the Modern NFL in the 1960s; 2 No Freedom, No Football; 3 The End of the Rozelle Era; 4 The New NFL; 5 Football as Product; 6 Football in Black and White; Conclusion; Afterword; Notes; Acknowledgments; Index. | |
| 520 | |a In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 610 | 2 | 0 | |a National Football League. |
| 650 | 0 | |a Football |z United States |x Marketing. | |
| 650 | 0 | |a Football |z United States |x Management. | |
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