Brand NFL : Making and Selling America's Favorite Sport.
In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and t...
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Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chapel Hill :
University of North Carolina Press,
2010
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| Edition: | 2nd ed. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Contents; Introduction; 1 The Creation of the Modern NFL in the 1960s; 2 No Freedom, No Football; 3 The End of the Rozelle Era; 4 The New NFL; 5 Football as Product; 6 Football in Black and White; Conclusion; Afterword; Notes; Acknowledgments; Index.
