Brand NFL : Making and Selling America's Favorite Sport.
In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and t...
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| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chapel Hill :
University of North Carolina Press,
2010
|
| Edition: | 2nd ed. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Search Result 1
Brand NFL : making and selling America's favorite sport
Published 2007
Full text (MCPHS users only)
Electronic
eBook
Search Result 2
Brand NFL : making and selling America's favorite sport
Published 2007
Full text (MCPHS users only)
Electronic
eBook
