Our own worst enemy as protector of ourselves : stereotypes, schemas, and typifications as integral elements in the persuasive process /
Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argumenttaps the reservoir of unconscious understandin...
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| Format: | Electronic eBook |
| Language: | English |
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Lanham, Md. :
University Press of America,
2010
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| Local Note: | ProQuest Ebook Central |
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| 100 | 1 | |a Renz, Byron B. |q (Byron Ben), |d 1935- |1 https://id.oclc.org/worldcat/entity/E39PCjDT9jFGwgc6Rf7xpTV6cd | |
| 245 | 1 | 0 | |a Our own worst enemy as protector of ourselves : |b stereotypes, schemas, and typifications as integral elements in the persuasive process / |c Byron B. Renz. |
| 260 | |a Lanham, Md. : |b University Press of America, |c ©2010. | ||
| 300 | |a 1 online resource (xiii, 163 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction: the function of persuasion in propaganda -- Media, fear, and the consolidation of state power -- The enthymeme as a persuasive device in terrorists' media messages -- Social construction of media-generated terrorist images -- Media imagery : generator of oppositional schemas that fuel world conflict -- From the seed to the tree and back again : definition of linguistic purpose -- propaganda : from theory to practice. | |
| 520 | |a Much communication today argues a point. An argument, by definition, involves an attack and a counterattack not only using logic, but also incorporating non-logical feelings, attitudes, beliefs, and values. Much of the non-logical element in our argumenttaps the reservoir of unconscious understandings, feelings, expectations, and values that we have coded and stored in our unconscious minds in the form of stereotypes, schemas, and typifications. Our internal packets of stored values and beliefs may constitute our own worst enemy as they militate against creative thought and forward-looking cha. | ||
| 546 | |a English. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Persuasion (Rhetoric) | |
| 650 | 0 | |a Mass media and propaganda. | |
| 758 | |i has work: |a Our own worst enemy as protector of ourselves (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGFVhT9TD9rCwR7QGg9VqP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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