The organic growth playbook : activate high-yield behaviors to achieve extraordinary results - every time /
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
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Online Access: |
Full text (MCPHS users only) |
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Main Authors: | , |
Format: | Electronic eBook |
Language: | English |
Published: |
United Kingdom :
Emerald Publishing,
2020
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Series: | American Marketing Association Ser.
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Subjects: | |
Local Note: | ProQuest Ebook Central |
Summary: | Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth. |
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Physical Description: | 1 online resource |
ISBN: | 9781839826863 1839826843 9781839826849 183982686X |