E-Marketing : Applications of Information Technology and the Internet within Marketing.
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn't mean, however, that 'old' marketing tools...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor & Francis,
2011
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn't mean, however, that 'old' marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within mar. |
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| Item Description: | 13.4 The place of the Internet strategy within marketing. |
| Physical Description: | 1 online resource (257 pages) |
| ISBN: | 9780203805602 0203805607 |
| Source of Description, Etc. Note: | Print version record. |
