Libraries, mission & marketing : writing mission statements that work /
Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienc...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago :
American Library Association,
2004
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement. |
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| Physical Description: | 1 online resource (vi, 82 pages) |
| Bibliography: | Includes bibliographical references (pages 77-78) and index. |
| ISBN: | 0838998585 9780838998588 9780838908679 0838908675 |
| Source of Description, Etc. Note: | Print version record. |
