Libraries, mission & marketing : writing mission statements that work /
Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienc...
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Full text (MCPHS users only) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago :
American Library Association,
2004
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- Putting the mission in mission statement
- Marketing, mission, and message
- Writing a mission statement
- Putting your statement to work
- Mission statements.
