Content marketing e creazione di valore : aspetti definitori e metriche di misurazione /

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Bibliographic Details
Online Access:	Full text (MCPHS users only)
Main Author:	Gordini, Niccolò
Other Authors:	Rancati, Elisa, 1976-
Format:	Electronic eBook
Language:	Italian
Published:	Torino : G. Giappichelli Editore, 2014
Subjects:	Marketing > Management. Internet marketing. Value. Direct marketing. value (economic concept)
Local Note:	ProQuest Ebook Central

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Full text (MCPHS users only)