Super sonic logos : the power of audio branding /
This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most note worthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creato...
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2021
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| Edition: | First edition. |
| Series: | Digital and social media marketing and advertising collection.
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
MARC
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| 100 | 1 | |a Allan, David, |e author. | |
| 245 | 1 | 0 | |a Super sonic logos : |b the power of audio branding / |c David Allan, PhD. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2021. | |
| 300 | |a 1 online resource (1 PDF (xvi, 137 pages) :) |b illustrations (some color). | ||
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| 490 | 1 | |a Digital and social media marketing and advertising collection, |x 2333-8830 | |
| 504 | |a Includes bibliographical references (pages 123-124) and index. | ||
| 505 | 0 | |a Chapter 1. NBC (1950) -- Chapter 2. JAWS (1975) -- Chapter 3. THX (1983) -- Chapter 4. Law and order (1990) -- Chapter 5. Intel (1994) -- Chapter 6. Windows (1995) -- Chapter 7. T-Mobile (1990) -- Chapter 8. McDonald's (2003) -- Chapter 9. Coca-Cola (2006 and 2016) -- Chapter 10. AT&T (2012) -- The next chapter Mastercard (2019). | |
| 520 | 3 | |a This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most note worthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator of the Intel logo and Brian Eno who gave Windows 95 sound. Remember your favorite television show or movie and say hello to Mike Post from Law and Order fame, Dr. James "Andy" Moore from THX and John Williams who scared us in Jaws ... and don't forget to honor those NBC chimes. Keep your phone on in case you get a ring from Lance Massey on your T-Mobile or Joel Beckerman on your AT&T commercial. And if you get hungry, there's always something from McDonald's courtesy of Bill Lamar or a Coke from Joe Belliotti and Umut Ozaydini. Finally, pay for it all with your Raja Rajamannar's Mastercard. | |
| 588 | |a Description based on PDF viewed 07/12/2021. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central College Complete | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Music in advertising. | |
| 650 | 0 | |a Advertising |x Brand name products. | |
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 7 | |a branding. |2 aat | |
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