A forecast on the development of the 3D TV market in the US.

A forecast on the development of the 3D TV market in the US.

Hauptbeschreibung This in-depth research study discusses whether 3D TV will become a new trend in the consumers' living rooms or if it is just a hype that will fail to establish itself. The study contains both extensive market research as well as target group research among the American populat...

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Bibliographic Details
Online Access: Full text (MCPHS users only)
Main Author: Theis, Anita
Format: Electronic eBook
Language:English
Published: Hamburg : Diplomica Verlag, 2013
Subjects:
3-D television.
Image processing > Digital techniques.
Three-dimensional imaging.
digital imaging.
three-dimensional.
Local Note:ProQuest Ebook Central
Table of Contents:
  • A forecast on the development of the 3D TV market in the US; EXECUTIVE SUMMARY; PREAMBLE; CONTENT; LIST OF ABBREVIATIONS; INTRODUCTION; JUSTIFICATION OF RESEARCH; METHODOLOGY; PART 1
  • DESK
  • RESEARCH; WHAT IS 3D TV?; THE EXTRA VALUE OF 3D; WHAT IS THE MARKET POSITION OF 3D TV IN THE US?; THE CHALLENGES OF 3D TV; TRENDS AND DEVELOPMENT OF THE 3D TV MARKET; HOW DOES THE CONSUMER
  • ADOPTION
  • PROCESS WORK?; ANALYSIS; CONCLUSION; PART 2
  • TARGET GROUP RESEARCH; RESEARCH DESIGN METHODOLOGY; TARGET GROUP; SAMPLE SIZE; TOPICS; RESEARCH QUESTIONS; FIELDWORK; PROCESS OF THE FIELDWORK; RESULTS.
  • Analysispart 3
  • conclusion & discussion; explanatory notes; sources; appendix.

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