A practical guide to the media business /
Saved in:
| Online Access: |
Full text (MCPHS users only) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015
|
| Series: | 2014 digital library.
Digital and social media marketing and advertising collection. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
Table of Contents:
- 1. Media today and beyond
- 2. Media basics
- 3. Print media
- 4. Radio
- 5. Television
- 6. The World Wide Web
- 7. Social media and mobile marketing
- Index.
