Consumerism in World History : the Global Transformation of Desire.
This second edition of "Consumerism in World History" draws on recent research of the consumer experience in the West and Japan, while also examining societies less renowned for consumerism, such as Africa. By relating consumerism to other issues in world history, this book forces reassess...
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| Online Access: |
Full text (MCPHS users only) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Taylor & Francis
2006
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | This second edition of "Consumerism in World History" draws on recent research of the consumer experience in the West and Japan, while also examining societies less renowned for consumerism, such as Africa. By relating consumerism to other issues in world history, this book forces reassessment of our understanding of both consumerism and global history. Each chapter has been updated and new features now include: a new chapter on Latin America; Russian and Chinese developments since the 1990s; the changes involved in trying to bolster consumerism as a response to recent international threats; and examples of consumerist syncretism, as in efforts to blend beauty contests with traditional culture in Kerala. With updated suggested reading, the second edition of "Consumerism in World History" is essential reading for all students of world history. |
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| Physical Description: | 1 online resource (176 pages) |
| ISBN: | 1280478373 9781280478376 9780203969885 020396988X |
