Persuasion in advertising /
A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe.
Saved in:
| Online Access: |
Full text (MCPHS users only) |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2004
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| Edition: | 1st ed. |
| Subjects: | |
| Local Note: | ProQuest Ebook Central |
| Summary: | A practical and in-depth guide to the art of advertising persuasion, this book explains how advertising works and sets out strategies for advertisers to adopt, drawing on research, concepts and case examples from the US and Europe. |
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| Physical Description: | 1 online resource (xi, 220 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 197-208) and index. |
| ISBN: | 0203299981 9780203299982 0415322243 9780415322249 0203340434 9780203340431 9780415322232 0415322235 9786610062102 6610062102 |
| Source of Description, Etc. Note: | Print version record. |
