Strategic management in crisis communication : a multinational approach /
HauptbeschreibungA corporate crisis situation is an integral part of a company's life cycle. On average, the probability that corporate manager will experience a corporate crisis situation within five years is almost as high as 82%. Multinational companies in particular face a higher potential...
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Full text (MCPHS users only) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg :
Diplomica Verlag,
2012
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| Subjects: | |
| Local Note: | ProQuest Ebook Central |
